Norvado is furthering its efforts to connect Wisconsin’s rural residents by acquiring Price County Telephone Company, headquartered in Phillips. The cooperative’s purchase of the company will take effect May 1.

“This purchase signals a significant step forward for Norvado and for the people of Price County,” said Norvado CEO Chad Young. “During this process, our board and managers were very clear that they only wanted to pursue this acquisition if it benefited both our existing members and Price County’s customers. We believe adding Price County to the Norvado family not only strengthens our position in the future, but also allows us to deliver crucial internet connections to more rural people in our state.”

Price County’s network and staff, which serve about 3,000 customers, will operate going forward under the Norvado brand. Norvado has about 8,000 customers. The main office for Price County Telephone is located 70 miles from Norvado’s headquarters in Cable. Norvado plans to retain the 11 former Price County employees, enabling them to continue serving their community.